Form Portfolios

Led brand strategy and copywriting for Form Portfolios, a design firm that owns and manages the work of historic and contemporary designers.

• Brand Positioning

• Manifesto

• Tone of Voice

• Content Strateg

• Copywriting

Strategy: Julia Tompkins

Creative Direction: Peter Christensen

Year: 2023-24

“Can You Reboot a Lamp Like a Superhero Franchise?”
The New York Times, 2025