Rula

Strategy and creative direction for Rula’s first omni-channel brand campaign.

Rula is a platform that makes mental healthcare work for everyone by connecting people with high quality therapy and psychiatry providers, and working with insurance companies to make sure care is actually affordable. The goal of this campaign was to introduce the brand and grow brand awareness in select regions.

The campaign was built around the idea of “Unexpectedly Rula,” with a series of ads and radio spots that speak to the challenges involved in accessing mental healthcare—and the lengths people go to, to work around them, positioning Rula as the unexpected solution.

• Omni-Channel Campaign

• 6 CTV Spots

• Radio Spots

• Digital Out of Home Advertising

Year: 2025